Services

Our Services

At Aesthetic Insights Research, we design and execute customized research solutions that address complex business questions and uncover actionable opportunities.

Quantitative Research

Our quantitative studies help measure behaviors, attitudes, and trends through statistically robust data collection.
Services include:

  • Brand awareness and usage studies
  • Product concept and pricing research
  • Market segmentation and customer profiling
  • Satisfaction and loyalty tracking
  • U&A (Usage and Attitude) studies

Qualitative Research

We dig deeper into human motivations and emotions to uncover the “why” behind consumer and business decisions.
Approaches include:

  • Focus groups & in-depth interviews
  • Ethnographic studies & observational research
  • Online qualitative communities
  • Concept and message testing

Healthcare Research

We deliver reliable insights for pharmaceutical companies, healthcare providers, and medical device manufacturers.
Capabilities include:

  • Healthcare professional (HCP) & patient research
  • Market access and payer studies
  • Product lifecycle evaluation
  • Ad and communication testing

B2B Research

We provide insights into business decision-making and industry dynamics to support strategy and innovation.
Areas include:

  • Stakeholder and customer satisfaction research
  • Competitive intelligence
  • Channel and distribution analysis
  • Market entry feasibility

Consumer Research

We help brands understand consumer behavior and market shifts to position themselves for success.
Focus areas:

  • Shopper journey mapping
  • Brand equity and perception studies
  • Advertising effectiveness

New product testing

Online Panels & Surveys

Our global network of respondents ensures reliable, high-quality data collection across diverse markets.
Services include:

  • Custom online panel management
  • Multi-country survey deployment
  • Fast and scalable research execution

Fieldwork Support

We offer full-scale project management and on-ground field execution with quality assurance.
Includes:

  • Recruitment & moderation
  • CATI, CAPI, and CAWI interviews
  • Data validation and reporting

Data Analytics & Reporting

We transform complex datasets into clear, visual insights that drive decisions.
Services include:

  • Advanced analytics and modeling
  • Dashboard creation and visualization

Predictive and trend analysis